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Monday, March 13, 2006 

I've been had

MYTH! - A box of baking soda in the fridge or freezer absorbs odors

"This is a very clever and successful marketing ploy by the baking soda people, but the fact is that baking soda is very poor at absorbing odors. It seems to make sense, however, so lots of people have spent untold billions of dollars to put boxes of baking soda in their fridge or freezer to no effect. Activated charcoal would work much better but is expensive. Better to wrap your food and clean the fridge once in a while."

Source: http://www.newton.dep.anl.gov/askasci/chem00/chem00388.htm

I've been doing this for years. HeightsMom - a victim of Arm and Hammer marketing! (But, you gotta hand it to that marketing dept - that sure was clever - You think it doubled sales?)

I wouldn't feel bad, Arm and Hammer is still promoting it:

Deodorizing Fridges and Freezers
Fresh is best! To help keep foods tasting like they should, replace your ARM & HAMMER Fridge-n-Freezer® Odor Absorber every 3 months. The unique flo-thru vents expose twice the amount of baking soda that absorbs the odors that can make other foods (even ice cubes!) taste funky. And while you’re at it, change your Whirlpool® water filter too!


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